Why Use Builder's Advantage?

Using a sales and marketing company is a choice that many homebuilding companies must make at some point in their growth. Often, these types of services can be confusing, as they cross over services provided by other vendors.

One can look at the services offered by Builder's Advantage as the coordination of all phases of new homes construction and sales, and overseeing and directing all soft cost vendors.

Why is this service needed? The sales and marketing can be fragmented and less effective without monitoring, updating, and the overall industry knowledge and experience that Builder's Advantage offers. Costly mistakes can be avoided, and the length of the sales period can be shortened by many months, improving profitability considerably. Response time to industry changes and trends is cut down, as Builder's Advantage has up to the minute market data at its fingertips.

The following areas are managed on a consistent basis by Builder's Advantage:

Land Acquisition Assistance
Locate available parcels
Purchase ground at right price

Market Analysis
Competition research and product analysis
Pricing and product recommendations
Absorption predictions

Product Development
Design assistance
Recommendations on standard and optional features
Size recommendations
Targeting local buyers
Market trends

Financing Recommendations
Lowest cash scenario
Grants
      Federal
      Local
Bonds funds
Government Financing
Closing cost incentive recommendations
FHA
VA
Conventional
ARMs
Buydowns
Commitments
Construction permanent loans
MAR/MCRV application assistance

Media
Traditional

Newspaper
Radio
TV/Cable
Direct mail

Non-traditional

Community outreach
Referrals
Broker outreach
Kiosks
Billboards
Directional signs
Point-of-sale
Brochures
Signs
Displays

Model Home Merchandising
Targeted appropriately
Sales of furniture is appropriate
Traffic flow is not impeded
Purchase vs. lease model furniture
Recommendations for model home merchandising companies

Sales Office Design
Sales approach
Traffic flow
Efficient planning of work space
Graphics placement

Management of Sales Personnel Compensation Goal setting Recruitment of sales personnel Monthly quotas Company paid health benefits Progress reports Policies and procedures Monthly competition analysis Compliance with EEO Traffic analysis Weekly meetings Broker relations

Training of Sales Personnel
Market updates - industry trends and hot buttons
Financing updates
Role playing
One-on-one coaching
Time management
Closing techniques
Monthly group training sessions

Motivation and Development of Sales Personnel
Development of goals (personal and income)
Company awards
Rewards
Recognition of difficulties

Quarterly Reporting
Traffic analysis
Source of sale
Demographics
Gross v. net sales
Personnel review
Update ad campaign
Projections

 

 

11110 Dovedale Ct.
Suite 28A
Marriottsville, MD.
21104

410-442-4030
Fax: 410-442-4032